Build studio for established small businesses
I help established small businesses figure out where AI actually fits — then build the custom tools and integrations to make it real. Shipped in weeks, not months, without the hype or the agency invoice.
Trusted by small business owners across the Pacific Northwest
AI sounds useful, but every pitch sounds the same — and you can't tell what's real. Meanwhile you're paying for six SaaS subscriptions that almost work. Your team is doing in spreadsheets what software should automate. You tried Upwork once and got a half-finished prototype.
I build the custom systems that connect what you've already got — and replace what isn't working — using AI as a force multiplier, not a gimmick. Start with a free 20-minute call: enough time to know if there's something worth digging into, and whether we should work together to dig.
Not a chatbot bolted on. AI that answers from your own documents and cites its source, drafts replies in your voice, or summarizes what nobody has time to read — and agents that take whole tasks off your plate. Wherever AI can save your team real hours, that's where I build it in.
The booking system, dashboard, or customer tracker you can't buy off the shelf — built around how your business actually works, not five apps duct-taped together. If it runs your operation, I can build it. (Live examples below.)
Most tools don't talk, so someone copy-pastes between them all day. I wire them together — Stripe to the books, forms to the CRM, the inbox to the workflow — so the data just flows. The quiet glue work that saves a team hours every week.
The site, landing page, or web app your customers actually use — fast, mobile-first, modern, and yours to own. Built to convert, not just look pretty. Bilingual when your customers speak more than one language.
Targets every engagement is measured against — what good looks like, demonstrated in the live builds below. Not guarantees.
Bookings, staff scheduling, waitlist, and promos all on one platform they own.
AI drafts replies in their voice. Owner approves and ships — without leaving the dashboard.
Lead-to-CRM, form-to-Slack, and recurring report generation — owner stops being the bottleneck.
Agencies charge $40k for engagements I ship for $18k — because they have a PM, an account exec, a designer, a dev, and a QA all on payroll. I use AI as the multiplier, so one person does the work of three.
You get studio-grade output with no studio overhead. And the honesty to tell you when a $30/month tool does the job better than a custom build.
Every engagement starts with a free 20-minute call. Not a diagnosis on the spot — just enough time to know if we should work together.
If there's a fit, paid work begins with a Strategy phase — structured research into your problem, your market, and your options. This is where the actual recommendation lives. You get it documented before any code is written.
Sometimes that leads to a build. Sometimes it saves you from one.
Full builds are scoped and quoted up front. Clear number, clear timeline, clear deliverable.
Three ways to work together: Project engagements, Strategy phases, and Strategic advisory retainers — scheduled hours, not on-call support.
Pricing is sized to the work and the value it creates. We talk about it on the call — not before.
Turns your documents into an assistant your team and customers can trust. Every answer is cited to the source — and it says “I don’t know” instead of inventing one. Pick a sample business or upload your own file and ask it anything.
Free local SEO audit tool for small businesses. Enter any US city and URL — get a weighted score and a prioritized fix list in seconds. City-aware themes, streaming results, shareable reports.
Cuts review response time from days to minutes. Tracks health score and 90-day trends; AI drafts replies in your tone, you approve, reply ships — without leaving the dashboard.
Replaced 3 SaaS subscriptions with one custom stack — bookings, staff scheduling, waitlist, and promos all in one. Customer-facing 4-step flow with live summary sidebar; admin dashboard for ops, performance, and growth.
I’ve played drums since I was ten — and I was never the most technical player in the room. What I’m great at, more than the playing itself, is locking in with everyone else: listening, adapting, holding the whole thing together until it grooves. Nothing works until everything works together — so I listen first, build second.
Then state government IT and project management — running systems people depended on, closing the gap between what they needed and what their tools could do. That work pulled me into AI. AI pulled me into building.
Now I build custom software for small businesses — with the discipline of government IT, the ear of a musician, and AI as the multiplier. I take the tools you already pay for and make them play in time. And I’ll tell you honestly when you don’t need to build at all.
Based in Washington State. Remote-first with US small businesses.
IP terms settled before we start, not after the invoice.
I don't vanish after launch — support is part of the deal.
Including "you don't need custom software for this."
The Roland TR-808 was a cheap drum machine the industry wrote off as a flop — until it put record-making sound in the hands of people with no studio, no band, and no budget. It’s been the heartbeat of hip-hop, house, and pop ever since.
That’s the whole idea here: accessible tech, in the hands of one person, doing what used to take a team. I use AI the way a producer uses an 808 — so one person can deliver like a whole studio, and one small business can punch like a company ten times its size.
Book a free 20-minute call. Enough time to know if there's something worth investigating — and whether I'm the right person to investigate with you.